With the Locals


#PPFirstStop Instagram Challenge

The place I love taking first-time NYC visitors… well, just about any observation deck in any extremely tall building. Empire, Top of the Rock, One World. Rain, shine, 2 hour wait, extreme fear of heights… too bad! Get in line, we’re going to the top. 

This week, along with one of our favorite photographers and past Local @inayali, we're excited to be guest judging @passionpassport’s IG challenge - #PPFirstStop

We’re asking about the first things you do when reaching a new destination or when hosting a first-time visitor to your hometown — that vital moment of “getting to know you” after arrival.

Post a photo/video telling us whether you bee line for the nearest cafe or landmark, and take us there with you. Full details under "Community" on passionpassport.com

What’s your #PPFirstStop?



  1. Post a photo/video that fits this week’s challenge theme and mention @passionpassport and #PPFirstStop in your caption (if in the comments, we may miss it)*;
  2. Submit as many entries as you like between Tuesday, May 10th and 11:59am EST on Sunday, May 15th*;
  3. Include a brief write-up (3-5 sentences) in your caption telling us how your entry relates to the theme and why it’s personally significant to you; and
  4. Entries will be evaluated by guest judges based on Quality of PhotoQuality of CaptionCreativity/Interpretation of the Theme, and Following Instructions. Stay tuned for the winner and honorable mentions to be announced Monday, May 16th on our Instagram feed.

*NOTE: Entries must be posted or reposted from a public account during the challenge period. You cannot simply ‘tag’ an older photo/video. Those posted from private accounts and/or posted outside of the challenge period will not be considered eligible.